Facebook Opens Its First African Office, Plans To Focus On Growing Market In Nigeria

Facebook has opened its first office in Africa to help businesses connect with people and support customers across the continent.

The BBC reports that the new office, which was opened in Johannesburg, will focus on growing markets in Nigeria, Kenya and South Africa. Ogilvy’s veteran Nunu Ntshingila was appointed the company’s new Head of Africa.

Nunu Ntshingila was appointed the company’s new Head of Africa.

About one in five people in Africa have internet access; however, twice as many people are expected to have mobile internet connections by 2020.

“This is one of the places where our next billion users are coming from,” Nicola Mendelsohn, Facebook’s vice-president for Europe, the Middle East and Africa (EMEA), said.

According to her, the new office is a significant milestone for Facebook and its team wants to partner with businesses across the continent.

“Africa is important to Facebook, and this office is a key part of our strategy to expand our investment and presence across EMEA. Facebook is already a central part of people’s lives in Africa, and with more than a billion people in Africa, we want to do more to help people and businesses connect,” Mendelsohn added.

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Ari Kesisoglu, Facebook’s regional director, said that the new office would support all customers across the continent.

“Our priority for the next few months is to continue the work we are already doing with some clients in this region. We will work more closely with businesses and agencies to understand the challenges, so that we can build solutions that help grow their business. People increasingly want to be connected to the world around them and desire information about new services and products to better their lives. At the same time, businesses need stronger, more flexible and less fragmented ways of reaching people in Sub Saharan Africa. Our mission will be to connect brands and consumers in Africa, creating value for all parties in the process,” he added.

Facebook will also be looking to boost growth in Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia as part of its increased presence in Africa.

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